ANINE BING is a LA based fashion house started in 2012 by Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Founder and Chief Executive Officer.
Blending elements of Scandinavian simplicity with American energy, ANINE BING offers modern wardrobe essentials for women seeking a timeless yet confident approach to everyday style. Since launching in 2012, ANINE BING has built a global brand with brick-and-mortar retail stores located in top cities around the world.
Shortly after relocating from their native Denmark to Southern California in 2012, Bing and her husband Nico quietly launched ANINE BING out of their garage in Silver Lake with one shared goal: to create a global fashion brand focused on timeless wardrobe essentials and elevated basics for the modern woman.
Over a decade later, powered by a highly engaged social media following and a modern approach to immediate fulfillment of merchandise, the brand has become a sizable global business with over 20 brick-and-mortar stores around the world.
Both Anine and the ANINE BING brand have been featured in top global publications including Vogue, Harper’s Bazaar, Forbes, WWD, and Business of Fashion, among many others. As a respected fashion authority, Bing is regularly called upon to speak at leading industry events and her designs are regularly worn by A-list celebrities and the industry elite.
Bing is passionate about Women’s Empowerment and supports various different initiatives and organizations dedicated to empowering and educating women and children. Anine launched a personal initiative called Mentor Moments where she continues to give back by offering private mentorship sessions to women around the globe.